How to attract people and unite them around your healthcare organization? How to find out how to adjust your services to make them better match patients’ needs? Communication is the most obvious and most effective answer to these and many other questions every marketer or business owner would ask. Communicate with your target audience, pay attention to them, show them you care and they will pay back with their dedication, returning visits, great reviews and free advertising.
What is the most suitable place for such communication with your target audience? They may be so very different by age, income and amount of free time, but if you have something to gather people around, the best place to do that is your online community.
‘Yes!’ to marketing for non-profits
Many people consider marketing, PR and promotional activities solely the prerogative of commercial organizations and companies selling their products or services. But it is far from being true. Just have a look into any contemporary marketing book and you will see that marketing can and should be used by hospitals, colleges, clubs, churches, politicians, and other societies to attract new members, raise money, build credible brands, promote ideas, etc.
Terms like ‘customer retention’, ‘brand awareness’, ‘conversion rate’ and others can be used when describing your marketing strategy, whether you run an e-commerce company, a fan club, a church community or a medical center. In other words, if you want your organization to prosper and grow, you cannot neglect the benefits internet marketing offers. And when talking about internet marketing, it’s definitely its main tool – websites and communities – that we have in mind.
Any organization that aims to involve more people and increase its brand awareness, whatever the brand is, can benefit by building a strong community of supporters, members or customers online. To decide what your online community should look like and which functionality should be developed, take a closer look at the people the community is meant for.
If you know well what your target audience needs, it will be easy for you to decide what functional modules your online community should have:
· Media sharing
· Document management
· File storage
· VoIP or something specific.
Spritecs creates high-performance online communities for both profit and non-profit organizations that can be enhanced with custom set of functional modules, even those created specifically for your project by our experienced software engineers.
It’s never too late to start gathering people around your idea, product or movement. We will be happy to help whether you need community development or simply a starting advice.