Online communities: the best way to meet and keep a good fix on your target audience

How to attract people and unite them around your healthcare organization? How to find out how to adjust your services to make them better match patients’ needs? Communication is the most obvious and most effective answer to these and many other questions every marketer or business owner would ask. Communicate with your target audience, pay attention to them, show them you care and they will pay back with their dedication, returning visits, great reviews and free advertising.

What is the most suitable place for such communication with your target audience? They may be so very different by age, income and amount of free time, but if you have something to gather people around, the best place to do that is your online community.

‘Yes!’ to marketing for non-profits

Many people consider marketing, PR and promotional activities solely the prerogative of commercial organizations and companies selling their products or services. But it is far from being true. Just have a look into any contemporary marketing book and you will see that marketing can and should be used by hospitals, colleges, clubs, churches, politicians, and other societies to attract new members, raise money, build credible brands, promote ideas, etc.

Terms like ‘customer retention’, ‘brand awareness’, ‘conversion rate’ and others can be used when describing your marketing strategy, whether you run an e-commerce company, a fan club, a church community or a medical center. In other words, if you want your organization to prosper and grow, you cannot neglect the benefits internet marketing offers. And when talking about internet marketing, it’s definitely its main tool – websites and communities – that we have in mind.

Any organization that aims to involve more people and increase its brand awareness, whatever the brand is, can benefit by building a strong community of supporters, members or customers online. To decide what your online community should look like and which functionality should be developed, take a closer look at the people the community is meant for.

If you know well what your target audience needs, it will be easy for you to decide what functional modules your online community should have:

· Blogging
· Messaging
· Calendar
· Media sharing
· Reporting
· Document management
· File storage
· VoIP or something specific.

Spritecs creates high-performance online communities for both profit and non-profit organizations that can be enhanced with custom set of functional modules, even those created specifically for your project by our experienced software engineers.

It’s never too late to start gathering people around your idea, product or movement. We will be happy to help whether you need community development or simply a starting advice.

Healthcare enterprise portal: a breeding ground for better productivity and job satisfaction.

Statistics say that more than 80% of all company’s internal information consists of unstructured documents, emails and other files. Nowadays more and more healthcare companies understand the true value of properly managed corporate information, internal communication and well-organized employee collaboration. It means that more and more companies enjoy the benefits that enterprise portals offer.

Enterprise Portal (Corporate Information Portal, Intranet Portal) makes up a framework for effective organization and secure sharing of information across company boundaries. In other words, it is a functionally-rich internal company site that will help you streamline content chaos and increase team performance.

Quality enterprise portals allow organizations manage employees’ relationship, collect corporate best practices, preserve company’s intellectual capital, and help organize effective employees’ collaboration by removing traditional communication barriers. Poorly elaborated flat intranets can’t exercise these functions. Worse yet, such portals may induce company data overload, uncategorized storage and improper use of valuable medical information.

What to say about the companies whose enterprise portals are neglected or absent at all? Quite a strange decision, when enterprise portals, properly organized and managed, are such a powerful tool to increase employee productivity and overall job satisfaction.

Multiple features of modern healthcare enterprise portals provide company employees and clients with rich functionality, user friendly design and extensive customization options.

• Content management system
• Interactive message board
• Integrated enterprise search
• Document management system
• Enterprise mailing system
• Internal calendar
• Event management tool
• Employee training
• File storage and sharing
• Blogging

These and many other features developed by Spritecs professional team will make any enterprise portal a dynamic and interactive environment that will increase your employees’ productivity by:

• organizing and structuring scattered medical information what makes it much easier to navigate and find the necessary data;
• opening up new opportunities for information sharing and editing;
• making the portal more flexible and easy to use due to customization and personalization;
• providing quick access to relevant information sources, news and applications;
• saving time owing to the integrated search and information categorization.

We at Spritecs are happy to provide healthcare institutions and medical companies with state-of-the-art enterprise portal development services to create positive environment for your employees’ efficient collaboration, information sharing and workflow organization.